RADDEFY is a marketing consultancy for the people actually making culture right now — studios and production companies, filmmakers, media rights holders, creators and influencers building their own media empires, and brands trying to break through the noise.

We were founded by Jared Goldsmith, a marketing executive who spent the last two decades on the inside of the industry's biggest shifts — from the birth of digital video, to building the largest YouTube presence of any TV network at NBC, to launching Amazon's billion-dollar bet on Thursday Night Football and running global marketing for Prime Video's biggest hits (The Boys, Fallout, Off Campus). That means campaigns for A-list talent, franchise IP, and live sports — at a scale most agencies only pitch, not deliver.

Here's what two decades inside NBCUniversal and Amazon taught us: the playbook that built network and streaming television and the playbook that builds a creator's audience aren't as different as the industry pretends. Both come down to the same thing — understanding an audience well enough to earn their attention, then building a brand strong enough to keep it. We've done that for $100M+ franchises and we do it for creators building their first real business. Same instinct, different scale.

We're not a traditional agency, and we're not a freelancer with a fancy title. We're a senior strategic partner — the kind of marketing leadership usually reserved for in-house executive teams, now available to brands, creators, and companies who need that level of thinking without a full-time hire.

Entertainment storytelling. Streaming-scale growth. Creator-economy fluency. One partner for all three.